Resale Franchisees

Big Rush Marketing has a long history of marketing for resale retail store owners. We currently work in some capacity with over 75 stores from California to Florida, including Kate Finger in Cincinnati and Nancy Benz in St. Louis.

In order to ensure we’re implementing the best strategies for our clients, we’re always staying up-to-date with annual certification tests from Google and Facebook. These things have given us a solid foundation for building strategies that will work for stores that takes into account their unique needs and market demographics .

It’s with these things in mind that we created the Digital Essentials Plan. This is a package is designed to make sure your store is excelling on the two largest & most important platforms in the digital advertising space: Google and Facebook as well as Instagram which is a part of the Facebook Advertising Platform.

Our plan is $399/store/month + a recommended minimum ad spend of $600/store/month, split evenly between Facebook & Google. If you’re ready to go, click “enroll in digital essentials.” Otherwise, read on below to learn more!

Digital Essentials Plan Components:

GOOGLE SEARCH ADVERTISING

When people have a specific need, the first thing they do is go to Google and type in what they’re looking for. With the Google Search Advertising component of our digital essentials plan, we’ll ensure that your store is coming up as a top result when people are searching for terms relevant to your business. Whether it’s “Sell my baby stuff”, “Discount designer handbags” or even some of the top brands that your customers are looking to purchase. We’ll also make sure that your competitors aren’t winning on local searches for your brand, and that when people search for your store’s name, you’re the first thing to come up!

You’ll be provided with a regular report of how much money was spent on your advertising, how many people it reached and how many clicks went to your website. But more importantly we’ll be able to provide metrics about phone calls made to your store and even store visits!

FACEBOOK & INSTAGRAM ADVERTISING

While Google Search Advertising is key for customers & potential customers who are already looking for your services, Facebook & Instagram Advertising (We’ll just refer to it as Facebook Advertising from here on out, because Instagram is owned by Facebook and uses the same advertising platform) fills a ton of other needs in the customer acquisition & customer retention process.

Facebook is the website/app where people spend far and away the most amount of time when using their phone or computer. This means it’s the best place to get in front of your key audience with targeted seasonal messaging. Using a combination of demographic targeting and remarketing (examples of remarketing include targeting people who have been to your website, people who are on your email list or a part of your rewards program, or people who have already interacted with content on your Facebook page) we can raise awareness of your store, drive website traffic and help drive customer count.

REPORTING

Every month you’ll be emailed a report about how your money is being spent and how your ads are performing. Your advertising spend will be billed directly to your credit card by the advertising platforms (Facebook and Google) separately from our management fee so that it’s always clear what you’re spending on advertising.

PLAN REQUIREMENTS

The Digital Essentials Plan works best for stores that have an $900 - $1,800 monthly budget to spend on digital advertising. That budget includes the $399/month management fee, leaving $500-$1,400 going to directly to advertising.

If you have a digital budget of over $2,000 and are looking for a more comprehensive plan, the Digital Essentials Onboarding Form is still a good place to start. Just let us know that in the comments section at the bottom of that form!

upgrade: Digital Essentials Plus

For stores ready to expand their digital advertising presence, we’ve introduced Digital Essentials Plus! For this plan, we’ve added YouTube and Spotify advertising for more cost-effective highly-targeted options to build awareness among your core demographic.