certifications
We get asked a couple common questions about our certifications so we thought it might be best to answer those for you since you’re nervous about contacting an ad agency that might spam you. (We don’t have a sales team and we hate spamming people, but we understand the concern.)
Question 1: Why are there so many people who claim to be Facebook ad experts that don’t have the Facebook certifications?
Answer: Well the tests costs money. Google Partner tests are free and not monitored so low risk and easy to take. Facebook’s exam is proctored with someone watching you in person or via webcam while you take the exam. Plus, it has a high fail rate.
Question 2: What is on the Facebook expert exam?
Answer: Most of the test is scenarios about launching a marketing and advertising campaign. You are presented with some details about a company or product plus a few metrics. You then have several options for campaign strategies that could work but one works best. You have to select the best option.